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#3.  Have you taken other courses and did not receive the support you were looking for?

#2. Are you looking to grow your business to book your ideal clients?

 #1. Do you want to start your Floral + Event Design Business, but you do not know how?

Does this sound like you?

Are you ready

Flourish is an education resource for florists, event designers, and wedding planners looking to propel their businesses forward in new ways.

The community offers one-on-one mentorships, in person workshops, online learning, and access to our Flourish Facebook group where designers can connect with each other.

Each option is ideal for new and budding business owners who are looking to consistently work with their ideal couples in the luxury wedding space. 

Flourish with Event Loft


Through the years I have spent owning, thriving, and growing as a business owner, I have learned there is so much more to floral design for weddings and events than bouquets and boutonnieres, ceremony designs and centerpieces that wow guests and couples alike.

As a business, floral design means leaning into growth. It means setting goals that may feel lofty only until you reach them. It means working with your ideal couple who appreciates your hard work and wants to see your vision come to life as their own. It means investing in yourself because you value your own worth.

Hi! I'm Eilena


You cannot commit to putting in the work from start to finish to cultivate your brand. 

this is not for you if...

An apsiring or new floral + event designer 

this is for you if you are... 

Budding floral + event designers looking for a fresh perspective

Planners looking to increase their knowledge of the process to educate their clients

Want immediate success.

Are not committed to community and networking.

Whether you choose to learn in-person or online, you can expect to learn more about the following topics:
• Pricing, including my blueprint for calculating pricing and simplifying floral ordering
• Business Management Tools and Apps
• Social Media and Building a Network
• How to Build a Portfolio
• Recipe Building
• Design and Choosing Color Palettes
• Hands-on Processing
• Personal Flower and Centerpiece Mechanics
• …and more!

Here's what's included

What to expect

Get started building your portfolio and begin attracting your ideal client!

Style Shoot Playbook

The Must Have

See what types of items I like to use whether during designing, processing, or for transport.

Amazon Favorites

coming soon

In order for your designs to last, proper processing is a must.  This guide will show how to process some of the more popular blooms to use in lush designs.

Processing - $17

This 6 page guide will walk you through pricing your designs, including breakdown examples to help you price for profit.

Pricing - $47

these guides and resources are designed to help you in your business.  use them to learn new tips or learn the basics.


We spend the day going over three areas of your choice to help you become a confident floral + event designer.  At the end of the day, you get your own photoshoot to add to your porfolio.

Can't wait to get started?  Get started online and learn from home with immediate access to learning. 

Join us for a 1 to 2 day intensive going over business, branding, processing, recipe building, pricing, table layering and more.  We cap off the intensive with images that can be used for your portfolio.

one - on - one


1 + 2 Day intensives


ready to Flourish?

don't miss out

three ways to learn

2 Days
TBD - Philadelphia, PA - Vue on 50

1 Day
April 3, 2021 Philadelphia, PA - The Notary Hotel

To get a full experience, join us for our 1 or 2 day intensives.  We cover so much, so be ready to work and see your creations come to life.

1 + 2 Day Intensives